for Grindex

Update: 04.04.2021

Last week: 12 week 2022 (21.03.2022 - 27.03.2022)

Last full month: Feb 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 2 592 -20.1% 53.0% -6.3 1 254 736 -21.7% 80.8% -4.2 -10.6%
MoM 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.0%
YTD 33 492 8.9% 55.4% -3.9 15 484 462 39.9% 82.7% 0.9 16.5%
MAT 120 337 -18.6% 54.7% -7 50 029 522 8.3% 80.6% -0.8 -8.1%
KAPSIKAM
WoW 21 381 -21.8% 3.4% -0.1 9 402 996 -22.5% 3.3% 0 -20.0%
MoM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -2.2%
YTD 281 661 -4.4% 3.6% -0.2 118 005 258 -4.7% 3.6% -0.9 1.2%
MAT 1 052 205 -17.8% 3.3% -0.4 433 124 606 -10.9% 3.5% -0.6 -8.9%
MILDRONATE
WoW 116 381 -26.0% 21.6% -0.7 76 171 118 -28.6% 22.2% -1.3 -23.6%
MoM 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.4%
YTD 1 530 292 32.3% 16.8% 2.2 794 406 202 61.9% 17.2% 3.3 14.9%
MAT 5 169 374 15.2% 17.0% 2.6 2 237 194 069 25.0% 15.6% 2.4 -2.2%
SULFARGIN
WoW 2 974 -11.5% 0.7% 0.1 1 536 617 -9.7% 0.9% 0.1 -20.6%
MoM 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 -0.2%
YTD 40 822 9.1% 0.9% 0.1 20 113 006 14.7% 1.1% 0.1 1.9%
MAT 167 553 -16.7% 0.8% -0.1 82 345 071 -5.3% 1.2% 0 -6.3%
VIPROSAL
WoW 28 476 -21.6% 4.2% -0.1 12 279 015 -22.6% 4.1% 0 -19.9%
MoM 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -2.0%
YTD 375 541 39.3% 4.4% 1.2 153 433 296 47.8% 4.3% 0.8 2.3%
MAT 1 349 400 0.0% 4.0% 0.3 520 889 131 7.6% 4.0% 0.1 -8.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 33 492 8.9% 55.4% -3.9 15 484 462 39.9% 82.7% 0.9 16.5%
KAPSIKAM 281 661 -4.4% 3.6% -0.2 118 005 258 -4.7% 3.6% -0.9 1.2%
MILDRONATE 1 530 292 32.3% 16.8% 2.2 794 406 202 61.9% 17.2% 3.3 14.9%
SULFARGIN 40 822 9.1% 0.9% 0.1 20 113 006 14.7% 1.1% 0.1 1.9%
VIPROSAL 375 541 39.3% 4.4% 1.2 153 433 296 47.8% 4.3% 0.8 2.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 120 337 -18.6% 54.7% -7 50 029 522 8.3% 80.6% -0.8 -8.1%
KAPSIKAM 1 052 205 -17.8% 3.3% -0.4 433 124 606 -10.9% 3.5% -0.6 -8.9%
MILDRONATE 5 169 374 15.2% 17.0% 2.6 2 237 194 069 25.0% 15.6% 2.4 -2.2%
SULFARGIN 167 553 -16.7% 0.8% -0.1 82 345 071 -5.3% 1.2% 0 -6.3%
VIPROSAL 1 349 400 0.0% 4.0% 0.3 520 889 131 7.6% 4.0% 0.1 -8.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 2 592 -20.1% 53.0% -6.3 1 254 736 -21.7% 80.8% -4.2 -10.6%
KAPSIKAM 21 381 -21.8% 3.4% -0.1 9 402 996 -22.5% 3.3% 0 -20.0%
MILDRONATE 116 381 -26.0% 21.6% -0.7 76 171 118 -28.6% 22.2% -1.3 -23.6%
SULFARGIN 2 974 -11.5% 0.7% 0.1 1 536 617 -9.7% 0.9% 0.1 -20.6%
VIPROSAL 28 476 -21.6% 4.2% -0.1 12 279 015 -22.6% 4.1% 0 -19.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.0%
KAPSIKAM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -2.2%
MILDRONATE 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.4%
SULFARGIN 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 -0.2%
VIPROSAL 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -2.0%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs