Update: 04.04.2021
Last week: 12 week 2022 (21.03.2022 - 27.03.2022)
Last full month: Feb 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 2 592 | -20.1% | 53.0% | -6.3 | 1 254 736 | -21.7% | 80.8% | -4.2 | -10.6% |
| MoM | 11 577 | 16.9% | 55.7% | 4.2 | 5 204 099 | 19.8% | 82.7% | 2.8 | 8.0% |
| YTD | 33 492 | 8.9% | 55.4% | -3.9 | 15 484 462 | 39.9% | 82.7% | 0.9 | 16.5% |
| MAT | 120 337 | -18.6% | 54.7% | -7 | 50 029 522 | 8.3% | 80.6% | -0.8 | -8.1% |
| KAPSIKAM | |||||||||
| WoW | 21 381 | -21.8% | 3.4% | -0.1 | 9 402 996 | -22.5% | 3.3% | 0 | -20.0% |
| MoM | 184 740 | -6.2% | 3.7% | -0.2 | 75 707 986 | -6.3% | 3.8% | -0.3 | -2.2% |
| YTD | 281 661 | -4.4% | 3.6% | -0.2 | 118 005 258 | -4.7% | 3.6% | -0.9 | 1.2% |
| MAT | 1 052 205 | -17.8% | 3.3% | -0.4 | 433 124 606 | -10.9% | 3.5% | -0.6 | -8.9% |
| MILDRONATE | |||||||||
| WoW | 116 381 | -26.0% | 21.6% | -0.7 | 76 171 118 | -28.6% | 22.2% | -1.3 | -23.6% |
| MoM | 508 991 | 18.0% | 21.8% | 1 | 242 664 826 | 38.3% | 20.6% | 2.7 | 12.4% |
| YTD | 1 530 292 | 32.3% | 16.8% | 2.2 | 794 406 202 | 61.9% | 17.2% | 3.3 | 14.9% |
| MAT | 5 169 374 | 15.2% | 17.0% | 2.6 | 2 237 194 069 | 25.0% | 15.6% | 2.4 | -2.2% |
| SULFARGIN | |||||||||
| WoW | 2 974 | -11.5% | 0.7% | 0.1 | 1 536 617 | -9.7% | 0.9% | 0.1 | -20.6% |
| MoM | 14 059 | 2.0% | 1.0% | 0 | 6 756 585 | 0.2% | 1.3% | 0 | -0.2% |
| YTD | 40 822 | 9.1% | 0.9% | 0.1 | 20 113 006 | 14.7% | 1.1% | 0.1 | 1.9% |
| MAT | 167 553 | -16.7% | 0.8% | -0.1 | 82 345 071 | -5.3% | 1.2% | 0 | -6.3% |
| VIPROSAL | |||||||||
| WoW | 28 476 | -21.6% | 4.2% | -0.1 | 12 279 015 | -22.6% | 4.1% | 0 | -19.9% |
| MoM | 122 479 | 0.5% | 4.5% | 0.1 | 48 514 619 | 1.0% | 4.5% | 0 | -2.0% |
| YTD | 375 541 | 39.3% | 4.4% | 1.2 | 153 433 296 | 47.8% | 4.3% | 0.8 | 2.3% |
| MAT | 1 349 400 | 0.0% | 4.0% | 0.3 | 520 889 131 | 7.6% | 4.0% | 0.1 | -8.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 33 492 | 8.9% | 55.4% | -3.9 | 15 484 462 | 39.9% | 82.7% | 0.9 | 16.5% |
| KAPSIKAM | 281 661 | -4.4% | 3.6% | -0.2 | 118 005 258 | -4.7% | 3.6% | -0.9 | 1.2% |
| MILDRONATE | 1 530 292 | 32.3% | 16.8% | 2.2 | 794 406 202 | 61.9% | 17.2% | 3.3 | 14.9% |
| SULFARGIN | 40 822 | 9.1% | 0.9% | 0.1 | 20 113 006 | 14.7% | 1.1% | 0.1 | 1.9% |
| VIPROSAL | 375 541 | 39.3% | 4.4% | 1.2 | 153 433 296 | 47.8% | 4.3% | 0.8 | 2.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 120 337 | -18.6% | 54.7% | -7 | 50 029 522 | 8.3% | 80.6% | -0.8 | -8.1% |
| KAPSIKAM | 1 052 205 | -17.8% | 3.3% | -0.4 | 433 124 606 | -10.9% | 3.5% | -0.6 | -8.9% |
| MILDRONATE | 5 169 374 | 15.2% | 17.0% | 2.6 | 2 237 194 069 | 25.0% | 15.6% | 2.4 | -2.2% |
| SULFARGIN | 167 553 | -16.7% | 0.8% | -0.1 | 82 345 071 | -5.3% | 1.2% | 0 | -6.3% |
| VIPROSAL | 1 349 400 | 0.0% | 4.0% | 0.3 | 520 889 131 | 7.6% | 4.0% | 0.1 | -8.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 2 592 | -20.1% | 53.0% | -6.3 | 1 254 736 | -21.7% | 80.8% | -4.2 | -10.6% |
| KAPSIKAM | 21 381 | -21.8% | 3.4% | -0.1 | 9 402 996 | -22.5% | 3.3% | 0 | -20.0% |
| MILDRONATE | 116 381 | -26.0% | 21.6% | -0.7 | 76 171 118 | -28.6% | 22.2% | -1.3 | -23.6% |
| SULFARGIN | 2 974 | -11.5% | 0.7% | 0.1 | 1 536 617 | -9.7% | 0.9% | 0.1 | -20.6% |
| VIPROSAL | 28 476 | -21.6% | 4.2% | -0.1 | 12 279 015 | -22.6% | 4.1% | 0 | -19.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 11 577 | 16.9% | 55.7% | 4.2 | 5 204 099 | 19.8% | 82.7% | 2.8 | 8.0% |
| KAPSIKAM | 184 740 | -6.2% | 3.7% | -0.2 | 75 707 986 | -6.3% | 3.8% | -0.3 | -2.2% |
| MILDRONATE | 508 991 | 18.0% | 21.8% | 1 | 242 664 826 | 38.3% | 20.6% | 2.7 | 12.4% |
| SULFARGIN | 14 059 | 2.0% | 1.0% | 0 | 6 756 585 | 0.2% | 1.3% | 0 | -0.2% |
| VIPROSAL | 122 479 | 0.5% | 4.5% | 0.1 | 48 514 619 | 1.0% | 4.5% | 0 | -2.0% |
Abbreviations
WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1
MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1
YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date
MAT - Moving Annual Total - a period, being any 12 month period ending on the last week
MS - Market Share
Data Sources:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs